Innovative new application boosts drive for sustainable fashion

However the appetite for recycling is evident, and this is where the reGAIN app steps in: the majority of respondents said they would use the reGAIN app to get their unwanted clothes re-used and recycled. The survey also found that 67% of people would recycle more if they were rewarded for doing so; 66% would recycle more if it was free and easy to do so, whilst 56% would recycle more if they knew how much environmental damage sending clothes to landfill causes.