Gucci Cruise 2017, whose creative director is Alessandro Michele, consists of 87 visions, which are in the spirit of Michael Fish. Fashion for young people not yet recognized in the matrix of conformism and the constant social sex, whatever that means. The outfits are charming, remembering the British impulse - non-ideological dandy Alessandro Michele says: “Men's Cruise collection was an excellent occasion to outline my vision for eccentricity. It started from My enormous passion for England, I tried to describe what is happening in my imagination, which often reveals aesthetics very similar to English fashion."
In 1966, after 9 years at Turnbull & Asser and a short period as John Steven's assistant, Michael Fish opened his own store called 'Mr. Fish'. The exclusiveness of the store is determined by the high prices - usually about £35 for a jacket, £100 - for a suit, and £8-20 - for a shirt - defined by the generously used expensive fabrics.